FESTIVAL 42

COMMERCIAL / DIGITAL AD / 2024

Client: Ajuntament de Barcelona

Production: Igluuu Studio

Commercial for one of the most important fantastic genre festivals in Spain, dedicated to the world of literature and, especially, fantastic narrative.

Having creative freedom around a concept

With few resources you can create very interesting things. And even more so if we are talking about the fantasy genre. The limits are hard to reach there. With a projector and a message to tell, I executed a visual narrative focused on engaging the audience.

Adjusting the timings of the images projected through the projector with the interpretative discourse of the actress was one of the biggest challenges of this project.

The game of hiding or showing through light and shadows was the key element for the entire piece to have a visual and aesthetic coherence.

Also, limiting the movement of the shots helped me to focus all my attention on the shot compositions and how they could affect the narrative of the film.