JUSSÀ FES EL PAS

COMMERCIAL / DIGITAL AD / 2024

Client: Consell Comarcal Pallars Jussà

Production: Igluuu Studio

Commercial that is part of the digital campaign to promote the Pallars Jussà area in Catalonia, Spain. Under the premise of a simple story of two sporty friends, we showed the wonderful natural environment of the Pyrenean region.

Connecting a story with a space

How to show what you can do in such a unique natural environment? That was the main question we had to answer with this promotional spot. Combining nature with one of the most popular activities in the area, I created the story of two friends who are united by their passion for bikes as well as for the territory where they live.

That was one of the most challenging shoots I've ever had in terms of time. In just one day I shot all the content, which, as you can see, was shot in different locations.

However, I was able to shoot all the scenes plus content that was used for other promotional pieces.

The use of a drone helped to show the vastness of the territory and the trails that took place.

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FESTIVAL 42 - COMMERCIAL