Ci Store
COMMERCIAL / DIGITAL AD / 2023
Commercial for Ci Store, one of the reference shops of the Hypebeast culture in Barcelona with a very exclusive collection.
Achieving a fashionable narrative
Visual fashion pieces always attract attention, but there has to be a narrative intention behind them to engage the audience. With a ‘dirtier’ aesthetic, we managed to contrast the elegance of such an iconic location as Passeig de Gràcia, a place of large shops of major fashion brands.