BAM FESTIVAL

COMMERCIAL / DIGITAL AD / 2023

Client: Ajuntament de Barcelona

Production: Igluuu Studio

Commercial for an Independent music festival in Barcelona with more than 30 years of history. With the best of the Catalan, Spanish and international independent music scene.

Engaging the audience in a very short time

In these types of commercials where you have a limited amount of time, the storytelling has to move quickly but at the same time without losing focus on what you want to say. No matter how fast a gesture, frame or movement is, it has tremendous value in visual storytelling.

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We had to be very practical and effective as we only had one morning to shoot in Plaza Reial, one of the busiest places in Barcelona.

Sunlight was our main source of light throughout the shoot. The work of the lighting crew was key in reducing the light at some points or shaping the light at others.

In terms of colour, I opted for a warm, grainy palette to emulate the aesthetics of the film.

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